Another day, another TikTok divestment deadline. On Juneteenth, the Trump administration issued yet another 90-day extension on TikTok’s ban, making this the third time they’ve delayed a decision on whether or not it must sell to a US entity. The new deadline falls on September 17, 2025.
If you’ve been even the least bit active on TikTok Shop before now, you probably felt the effects of its uncertain future before (and maybe even already know what to do now to minimize the upcoming damage), but here’s a recap in case this is indeed your first time aboard the TikTok banwagon:
And we mean everything. When ByteDance went dark twice before, that included not only the TikTok platform itself, but its other apps as well; most notably, CapCut. If you have video projects still pending, export those timelines sooner rather than later or else risk losing your creative library.
During the first major TikTok outage back in January, sellers and agencies alike were unsure what to prioritize. We now know better, and TikTok even released an FAQ to manage expectations when the service came back. At the very least, sellers should align with all their TikTok Shop partners—creators, agencies, and logistics providers—on next steps regardless of the scenario.
If you haven’t already, get on Meta, YouTube, X, or even the Fediverse (Bluesky/Threads/Mastodon) as a backup. You’ll want to maintain contact with your audience and customers in case TikTok shuts down, and possibly even reach new potential customers who never jumped aboard the TikTok craze.
Whether the ban goes into effect or not, these steps aren’t just emergency protocols—they’re smart, everyday best practices. Backing up creative assets, aligning with partners, and diversifying your social presence can only strengthen your brand. If you’re unsure where to start, LiveCraft’s been in the trenches with TikTok Shop since day one. We’ve helped brands of all sizes navigate every twist, turn, and temporary shutdown—and we’re here if you need us.