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The State of TikTok - Part 2

Another day, another TikTok divestment deadline. On Juneteenth, the Trump administration issued yet another 90-day extension on TikTok’s ban, making this the third time they’ve delayed a decision on...

YouTube Shopping 101: What Brands Need to Know Now

As social commerce continues to evolve, YouTube Shopping is quickly emerging as a major player in the space. With over 2 billion monthly logged-in users and a strong culture of...

How to Turn TikTok Hype Into a Sales Engine

TikTok has become the ultimate platform for viral moments, but let’s be real — views don’t always translate into sales. That’s where the magic happens for brands who know how to...

Going Global: Key Strategies for TikTok Shop in Brazil

Global expansion of social commerce presents a significant growth opportunity for brands. As TikTok Shop launches in Brazil, a powerful new channel and opportunity to reach a...

The State of TikTok in the U.S.

The Situation

The extension on the deadline for the infamous TikTok ban in the US is fast approaching. Originally slated for January 19, the Trump administration unilaterally...

TikTok Boosts Social Commerce with New Ad and Shopping Features

TikTok is rapidly evolving from a short-form video platform into a formidable eCommerce powerhouse. Recent updates are transforming how brands advertise, creators monetize, and...

TikTok Shop Expands Across Europe—Is Your Brand Ready?

TikTok just made a major move in the European eCommerce space—TikTok Shop has officially launched in France, Germany, and Italy.

This expansion builds on the platform’s earlier UK...

LiveCraft Brings Local Expertise to TikTok Shop’s Mexico Expansion

¡Hola México! TikTok Shop has officially landed, opening a world of exciting new opportunities for brands to connect with consumers and drive sales directly within the TikTok...

Get Ahead in 2025: TikTok Shop Is the Future of E-Commerce

After years of navigating the highs and lows of Black Friday and Q4 chaos, this year feels different. TikTok Shop is changing the game, and here’s why brands need to pay attention.