SOCIAL COMMERCE INSIGHTS

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Up next: Twitch Livestreaming and Social Commerce Success

Livestreaming as an ecommerce tool—in other words, live selling—has been all the buzz in the social commerce world for a hot minute, ever since TikTok Shop put it front and center on its users'...

How Stories & Ink Unlocked Affiliate Growth with Hybrid Creator Partnerships

In today’s creator economy, affiliate partnerships are a powerful growth engine—yet not all partnerships are built the same. Many brands struggle to scale because top-performing...

What Every Brand Should Know Before Launching on TikTok Shop

TikTok Shop has transformed how brands connect with consumers. It’s not just a marketplace, it’s a dynamic content ecosystem where entertainment drives conversion. Here are some...

Inside Our Creator-Led Discord

Our Discord isn’t just a channel for announcements — it’s an active, creator-first community designed to give you access to opportunities to collaborate with marquee brands, make...

Livestreaming: The Future of Community Building and Social Commerce

For brands today, attention isn’t just valuable — it’s currency. And in an era where consumers are bombarded with content, connection is the differentiator. Livestreaming has...

The State of TikTok - Part 2

Another day, another TikTok divestment deadline. On Juneteenth, the Trump administration issued yet another 90-day extension on TikTok’s ban, making this the third time they’ve...

YouTube Shopping 101: What Brands Need to Know Now

As social commerce continues to evolve, YouTube Shopping is quickly emerging as a major player in the space. With over 2 billion monthly logged-in users and a strong culture of...

How to Turn TikTok Hype Into a Sales Engine

TikTok has become the ultimate platform for viral moments, but let’s be real — views don’t always translate into sales. That’s where the magic happens for brands who know how to...

Going Global: Key Strategies for TikTok Shop in Brazil

Global expansion of social commerce presents a significant growth opportunity for brands. As TikTok Shop launches in Brazil, a powerful new channel and opportunity to reach a...

The State of TikTok in the U.S.

The Situation

The extension on the deadline for the infamous TikTok ban in the US is fast approaching. Originally slated for January 19, the Trump administration unilaterally...