Launching a new product is always a high-stakes moment, especially when it lives outside a brand’s traditional category and debuts on a new platform. This case study highlights how LiveCraft partnered with a leading beverage brand to execute their largest product launch to date on TikTok Shop, driving both awareness and rapid sell-through.
The Challenge
A leading beverage brand had their work cut out for them. They were announcing a new product outside of their typical beverage vertical on a platform very new to their marketing mix. As their biggest launch to date on TikTok, it was critical to recruit the right affiliates who could both tell the story and drive real conversion. That is where LiveCraft came in.
The Approach
LiveCraft hand-picked affiliates with a proven sales track record, strong engagement, and the right on-camera persona to authentically promote the product. By combining a base payment with commission-based incentives, we unlocked access to top-performing creators who deliver both reach and conversion, setting the stage for the brand’s most ambitious TikTok launch yet.
The Results
The brand sold through the entire product in just 30 hours, making it their biggest and most successful launch to date. The campaign generated significant buzz and excitement, driving high conversion and rapid sell-through. In addition, this drove further momentum and created even greater anticipation for the product’s second upcoming launch.
Broader Takeaway
This case study demonstrates the power of investing in quality creators through a hybrid compensation model. By blending guaranteed payment with performance-based incentives, brands can attract top-tier talent, drive stronger engagement, and achieve more predictable, high-impact results during pivotal launch moments.
Partner With LiveCraft
LiveCraft is dedicated to helping creators and brands unlock new opportunities and reach their full potential. Ready to power your next big moment? Schedule a discovery session here.
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