In today’s creator economy, affiliate partnerships are a powerful growth engine—yet not all partnerships are built the same. Many brands struggle to scale because top-performing creators prefer hybrid models (paid + commission) over open or target affiliate plans. At LiveCraft, we help brands like Stories & Ink cut through these challenges, building strategies that unlock sales, ROI, and long-term creator partnerships.
The Challenge
Stories & Ink, a leading tattoo aftercare brand, had strong product-market fit but struggled to gain traction with affiliate sales. Their reliance on open and target plans limited them to smaller creators, while top-tier talent—who often drive the majority of sales—were out of reach without upfront investment.
The Approach
LiveCraft introduced Stories & Ink to a hybrid creator model, investing strategically in creators with proven sales track records. By combining a base payment with commission incentives, we opened access to top performers who bring both reach and conversion power. This approach not only secured buy-in from high-quality creators but also positioned Stories & Ink for scalable, measurable growth.
The Results
The impact was immediate. In one month, a single hybrid creator delivered 80% of Stories & Ink’s total sales from just one video. By shifting investment toward creators with a proven ability to convert, the brand saw stronger ROI, higher sales consistency, and a clear path to scaling beyond what open or target affiliate plans could achieve.
Broader Takeaway
This case study highlights a broader truth: in the booming creator economy, investing in hybrid models isn’t just an added expense—it’s a growth strategy. By aligning upfront payment with commission, brands unlock access to top-tier talent and achieve stronger, more predictable results. At LiveCraft, we empower brands and creators to build these win-win partnerships that fuel long-term success.
Partner With LiveCraft
LiveCraft is dedicated to helping creators and brands unlock new opportunities and reach their full potential. Ready to power your next big moment? [Explore LiveCraft services today
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