Social commerce has never moved faster. TikTok Shop is on track to reach $23.4 billion in U.S. sales by the end of 2026. Creators are driving purchase decisions at a scale that no other channel can match. And brands that are winning are the ones who figured out early that social commerce isn't a bolt-on — it's a core part of how commerce works now.
LiveCraft has been building toward this moment. And today, we're excited to share what comes next.
LiveCraft and Social Commerce Club are joining forces. As part of Podean's acquisition of SCC, our two teams — both deeply committed to building the most effective social commerce offering in the market — are coming together to deliver something neither could do alone.
As Podean's dedicated social commerce division, LiveCraft has been building the practice from the ground up — connecting TikTok Shop strategy to the broader marketplace infrastructure that Podean's clients depend on. We know how social commerce fits into a full-funnel commerce strategy. We know how to connect what happens on TikTok to what happens on Amazon, Walmart, and everywhere else a brand sells.
Social Commerce Club brings a different kind of depth. SCC is TikTok's Platinum Partner and 2026 TikTok Shop Partner of the Year in Fashion — one of the only agencies globally to hold that designation. Their creator network has driven $4 million in monthly GMV for brands like HeyDude, Hanes, and Portland Leather Goods. Their blitz campaign model drives velocity fast. And their proprietary technology platform, Halo, tracks the true halo impact of TikTok and performance media on sales across every channel a brand sells on.
Together, that is a genuinely unmatched combination.
For LiveCraft clients and prospects, this combination means access to a social commerce offering that is broader, deeper, and more connected than anything else in the market.
It means a creator network of thousands, with a curated VIP community of roughly 500 high-performing creators who have delivered proven results. It means end-to-end TikTok Shop setup, creator-led sales execution, and on-platform media buying, all connected to Podean's global marketplace infrastructure. It means blitz campaign capability that can spike velocity fast, and analytics — through Halo, integrated into Purvey.ai — that show exactly what is working and where.
And it means a team that genuinely knows how to move at the speed of TikTok Shop.
Whether your brand is just getting started on TikTok Shop, scaling an existing presence, or trying to understand how social commerce connects to the rest of your marketplace strategy — this is the team built to help you win.
Social commerce is no longer emerging. It is where commerce is heading. And LiveCraft and Social Commerce Club, together under Podean's platform, are built to lead it.
We would love to talk about what this means for your brand. Reach out to us directly or visit podean.com to learn more.