SOCIAL COMMERCE INSIGHTS

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Up next: Twitch Livestreaming and Social Commerce Success

Livestreaming as an ecommerce tool—in other words, live selling—has been all the buzz in the social commerce world for a hot minute, ever since TikTok Shop put it front and center on its users'...

How Stories & Ink Unlocked Affiliate Growth with Hybrid Creator Partnerships

In today’s creator economy, affiliate partnerships are a powerful growth engine—yet not all partnerships are built the same. Many brands struggle to scale because top-performing...

What Every Brand Should Know Before Launching on TikTok Shop

TikTok Shop has transformed how brands connect with consumers. It’s not just a marketplace, it’s a dynamic content ecosystem where entertainment drives conversion. Here are some...

Inside Our Creator-Led Discord

Our Discord isn’t just a channel for announcements — it’s an active, creator-first community designed to give you access to opportunities to collaborate with marquee brands, make...

YouTube Shopping 101: What Brands Need to Know Now

As social commerce continues to evolve, YouTube Shopping is quickly emerging as a major player in the space. With over 2 billion monthly logged-in users and a strong culture of...

Going Global: Key Strategies for TikTok Shop in Brazil

Global expansion of social commerce presents a significant growth opportunity for brands. As TikTok Shop launches in Brazil, a powerful new channel and opportunity to reach a...

TikTok Boosts Social Commerce with New Ad and Shopping Features

TikTok is rapidly evolving from a short-form video platform into a formidable eCommerce powerhouse. Recent updates are transforming how brands advertise, creators monetize, and...

TikTok Shop Expands Across Europe—Is Your Brand Ready?

TikTok just made a major move in the European eCommerce space—TikTok Shop has officially launched in France, Germany, and Italy.

This expansion builds on the platform’s earlier UK...

LiveCraft Brings Local Expertise to TikTok Shop’s Mexico Expansion

¡Hola México! TikTok Shop has officially landed, opening a world of exciting new opportunities for brands to connect with consumers and drive sales directly within the TikTok...

Get Ahead in 2025: TikTok Shop Is the Future of E-Commerce

After years of navigating the highs and lows of Black Friday and Q4 chaos, this year feels different. TikTok Shop is changing the game, and here’s why brands need to pay attention.