--- title: LiveCraft Blog | LiveCraft description: Social Commerce News --- SOCIAL COMMERCE INSIGHTS ## LATEST INDUSTRY UPDATES [![](https://livecraftglobal.com/hubfs/2-Jul-10-2026-02-56-44-6936-PM.png) ](https://livecraftglobal.com/blog/livecraft-and-social-commerce-club-are-joining-forces-heres-what-that-means-for-your-brand) ### LiveCraft and Social Commerce Club Are Joining Forces — Here's What That Means for Your Brand 7/15/26 1:00 PM Social commerce has never moved faster. TikTok Shop is on track to reach $23.4 billion in U.S. sales by the end of 2026. Creators are driving purchase decisions at a scale that no other channel can... [Read More](https://livecraftglobal.com/blog/livecraft-and-social-commerce-club-are-joining-forces-heres-what-that-means-for-your-brand) [![](https://livecraftglobal.com/hubfs/LiveCraft%20Blog%20Headers%20(4)-2.png) ](https://livecraftglobal.com/blog/gmv-max-is-not-a-campaign.-its-an-operating-system) 6/24/26 3:04 PM ### GMV Max Is Not a Campaign. It's an Operating System. Most brands coming to TikTok Shop have spent years running ads on Amazon, Google, or Meta. They know how to manage a campaign. They know how to pull levers, adjust bids, and... [Read More](https://livecraftglobal.com/blog/gmv-max-is-not-a-campaign.-its-an-operating-system) [![](https://livecraftglobal.com/hubfs/LiveCraft%20Blog%20Headers-Apr-06-2026-06-31-15-3928-PM.png) ](https://livecraftglobal.com/blog/meta-just-validated-tiktok-shops-model.-theyre-still-two-years-behind) 4/6/26 6:32 PM ### Meta Just Validated TikTok Shop's Model. They're Still Two Years Behind. At Shoptalk 2026 in Las Vegas last week, Meta announced that affiliate marketing is coming back to Instagram and Facebook. They’ve signed up Amazon, eBay, Temu, Shopee, and... [Read More](https://livecraftglobal.com/blog/meta-just-validated-tiktok-shops-model.-theyre-still-two-years-behind) [![](https://livecraftglobal.com/hubfs/LiveCraft%20Blog%20Headers-Mar-04-2026-03-57-49-1320-PM.png) ](https://livecraftglobal.com/blog/trust-is-the-currency-what-socom-2026-revealed-about-where-social-commerce-is-actually-heading) 3/4/26 3:58 PM ### Trust Is the Currency: What SoCom 2026 Revealed About Where Social Commerce Is Actually Heading ##### **What Happened** On February 26, roughly 600 people gathered at a gated venue on Venice Boulevard in Los Angeles for SoCom, the social commerce industry's dedicated conference. Now... [Read More](https://livecraftglobal.com/blog/trust-is-the-currency-what-socom-2026-revealed-about-where-social-commerce-is-actually-heading) [![](https://livecraftglobal.com/hubfs/LiveCraft%20Blog%20Headers-4.png) ](https://livecraftglobal.com/blog/tiktok-shop-reverses-seller-shipping-policy-what-it-means-and-what-smart-brands-do-now) 2/18/26 8:23 PM ### TikTok Shop Reverses Seller Shipping Policy: What It Means and What Smart Brands Do Now ##### **Executive Summary** TikTok Shop has reversed its planned Seller Shipping restriction just days before enforcement, cancelling the February 25 deadline and keeping current... [Read More](https://livecraftglobal.com/blog/tiktok-shop-reverses-seller-shipping-policy-what-it-means-and-what-smart-brands-do-now) [![](https://livecraftglobal.com/hubfs/LiveCraft%20Blog%20Header%20Placeholder%20(2)-2.jpg) ](https://livecraftglobal.com/blog/twtich-upnext) 10/21/25 5:43 PM ### Up next: Twitch Livestreaming and Social Commerce Success Livestreaming as an ecommerce tool—in other words, live selling—has been all the buzz in the social commerce world for a hot minute, ever since TikTok Shop put it front and... [Read More](https://livecraftglobal.com/blog/twtich-upnext) [![](https://livecraftglobal.com/hubfs/LiveCraft%20Blog%20Header%20Placeholder%20(1).png) ](https://livecraftglobal.com/blog/how-stories-ink-unlocked-affiliate-growth-with-hybrid-creator-partnerships) 9/18/25 3:54 PM ### How Stories & Ink Unlocked Affiliate Growth with Hybrid Creator Partnerships In today’s creator economy, affiliate partnerships are a powerful growth engine—yet not all partnerships are built the same. Many brands struggle to scale because top-performing... [Read More](https://livecraftglobal.com/blog/how-stories-ink-unlocked-affiliate-growth-with-hybrid-creator-partnerships) [![](https://livecraftglobal.com/hubfs/LiveCraft%20Blog%20Headers%20(7).png) ](https://livecraftglobal.com/blog/things-you-need-to-know-before-launching-on-tiktok-shop) 8/27/25 2:00 PM ### What Every Brand Should Know Before Launching on TikTok Shop TikTok Shop has transformed how brands connect with consumers. It’s not just a marketplace, it’s a dynamic content ecosystem where entertainment drives conversion. Here are some... [Read More](https://livecraftglobal.com/blog/things-you-need-to-know-before-launching-on-tiktok-shop) [![](https://livecraftglobal.com/hubfs/LiveCraft%20Blog%20Headers%20(5).png) ](https://livecraftglobal.com/blog/inside-our-creator-led-discord) 7/23/25 3:35 PM ### Inside Our Creator-Led Discord Our Discord isn’t just a channel for announcements — it’s an active, creator-first community designed to give you access to opportunities to collaborate with marquee brands, make... [Read More](https://livecraftglobal.com/blog/inside-our-creator-led-discord) [![](https://livecraftglobal.com/hubfs/LiveCraft%20Blog%20Headers%20(1).png) ](https://livecraftglobal.com/blog/youtube-shopping-101-what-brands-need-to-know-now) 6/11/25 4:06 PM ### YouTube Shopping 101: What Brands Need to Know Now As social commerce continues to evolve, **YouTube Shopping** is quickly emerging as a major player in the space. With over 2 billion monthly logged-in users and a strong culture of... [Read More](https://livecraftglobal.com/blog/youtube-shopping-101-what-brands-need-to-know-now)