SOCIAL COMMERCE INSIGHTS

LATEST INDUSTRY UPDATES

Meta Just Validated TikTok Shop's Model. They're Still Two Years Behind.

At Shoptalk 2026 in Las Vegas last week, Meta announced that affiliate marketing is coming back to Instagram and Facebook. They’ve signed up Amazon, eBay, Temu, Shopee, and Mercado Libre as partners....

Trust Is the Currency: What SoCom 2026 Revealed About Where Social Commerce Is Actually Heading

What Happened

On February 26, roughly 600 people gathered at a gated venue on Venice Boulevard in Los Angeles for SoCom, the social commerce industry's dedicated conference. Now...

TikTok Shop Reverses Seller Shipping Policy: What It Means and What Smart Brands Do Now

Executive Summary

TikTok Shop has reversed its planned Seller Shipping restriction just days before enforcement, cancelling the February 25 deadline and keeping current...

Up next: Twitch Livestreaming and Social Commerce Success

Livestreaming as an ecommerce tool—in other words, live selling—has been all the buzz in the social commerce world for a hot minute, ever since TikTok Shop put it front and...

How Stories & Ink Unlocked Affiliate Growth with Hybrid Creator Partnerships

In today’s creator economy, affiliate partnerships are a powerful growth engine—yet not all partnerships are built the same. Many brands struggle to scale because top-performing...

What Every Brand Should Know Before Launching on TikTok Shop

TikTok Shop has transformed how brands connect with consumers. It’s not just a marketplace, it’s a dynamic content ecosystem where entertainment drives conversion. Here are some...

Inside Our Creator-Led Discord

Our Discord isn’t just a channel for announcements — it’s an active, creator-first community designed to give you access to opportunities to collaborate with marquee brands, make...

YouTube Shopping 101: What Brands Need to Know Now

As social commerce continues to evolve, YouTube Shopping is quickly emerging as a major player in the space. With over 2 billion monthly logged-in users and a strong culture of...

Going Global: Key Strategies for TikTok Shop in Brazil

Global expansion of social commerce presents a significant growth opportunity for brands. As TikTok Shop launches in Brazil, a powerful new channel and opportunity to reach a...

TikTok Boosts Social Commerce with New Ad and Shopping Features

TikTok is rapidly evolving from a short-form video platform into a formidable eCommerce powerhouse. Recent updates are transforming how brands advertise, creators monetize, and...