SOCIAL COMMERCE INSIGHTS

LATEST INDUSTRY UPDATES

AI and TikTok Shop: A Shifting Landscape

Pre-COVID, the idea of artificial intelligence finding a foothold on TikTok Shop might have sounded like a joke - cue the inevitable Skynet reference. At the time, the AI most people...

Up next: Twitch Livestreaming and Social Commerce Success

Livestreaming as an ecommerce tool—in other words, live selling—has been all the buzz in the social commerce world for a hot minute, ever since TikTok Shop put it front and...

How Stories & Ink Unlocked Affiliate Growth with Hybrid Creator Partnerships

In today’s creator economy, affiliate partnerships are a powerful growth engine—yet not all partnerships are built the same. Many brands struggle to scale because top-performing...

What Every Brand Should Know Before Launching on TikTok Shop

TikTok Shop has transformed how brands connect with consumers. It’s not just a marketplace, it’s a dynamic content ecosystem where entertainment drives conversion. Here are some...

Inside Our Creator-Led Discord

Our Discord isn’t just a channel for announcements — it’s an active, creator-first community designed to give you access to opportunities to collaborate with marquee brands, make...

Livestreaming: The Future of Community Building and Social Commerce

For brands today, attention isn’t just valuable — it’s currency. And in an era where consumers are bombarded with content, connection is the differentiator. Livestreaming has...

The State of TikTok - Part 2

Another day, another TikTok divestment deadline. On Juneteenth, the Trump administration issued yet another 90-day extension on TikTok’s ban, making this the third time they’ve...

YouTube Shopping 101: What Brands Need to Know Now

As social commerce continues to evolve, YouTube Shopping is quickly emerging as a major player in the space. With over 2 billion monthly logged-in users and a strong culture of...

How to Turn TikTok Hype Into a Sales Engine

TikTok has become the ultimate platform for viral moments, but let’s be real — views don’t always translate into sales. That’s where the magic happens for brands who know how to...

Going Global: Key Strategies for TikTok Shop in Brazil

Global expansion of social commerce presents a significant growth opportunity for brands. As TikTok Shop launches in Brazil, a powerful new channel and opportunity to reach a...