TikTok Shop is no longer just for social-first brands. Every brand wants its share of the pie. But taking an enterprise-level brand and integrating it into the social landscape is...

Social commerce is changing how people discover and buy products, and it’s especially exciting for DTC brands. Platforms like TikTok Shop aren’t just checkout spots; they’ve...

TikTok Shop is entering its next phase, and it is a meaningful one. What started as a platform driven by viral moments and one-off wins is quickly evolving into a structured,...

At Shoptalk 2026 in Las Vegas last week, Meta announced that affiliate marketing is coming back to Instagram and Facebook. They’ve signed up Amazon, eBay, Temu, Shopee, and...

There’s a conversation that happens in almost every brand’s marketing meeting about TikTok. Someone pulls up the TikTok Shop dashboard, points to the GMV number, and asks: “Is...

Social commerce has exploded, turning platforms like TikTok into full shopping ecosystems. But while creators and algorithms spark discovery, cybersecurity is what actually drives...

What Happened

On February 26, roughly 600 people gathered at a gated venue on Venice Boulevard in Los Angeles for SoCom, the social commerce industry's dedicated conference. Now...

Executive Summary

TikTok Shop has reversed its planned Seller Shipping restriction just days before enforcement, cancelling the February 25 deadline and keeping current...

Launching a new product is always a high-stakes moment, especially when it lives outside a brand’s traditional category and debuts on a new platform. This case study highlights...